The enduring legacy of London Jewelers, a century-old family enterprise, offers a unique perspective on the American dream. This story, rooted in Long Island's history, showcases how a humble beginning can evolve into a thriving luxury jewelry empire.
A Century of Glamour and Family Values
London Jewelers, a name synonymous with opulence and family tradition, celebrates its 100th anniversary this year. From its inception in the 1920s, when a young Polish immigrant, Charles London, set up a small shop on School Street, Glen Cove, the business has grown exponentially. Today, it boasts 16 locations, over 300 employees, and a clientele that includes celebrities and professional athletes.
The journey began with Charles' expertise as a self-taught watchmaker, servicing the clocks of Long Island's elite. His success allowed him to open a storefront, offering clocks, watches, and a small selection of jewelry. Within a few years, he brought his family to America, setting the foundation for a dynasty.
A Dynasty Built on Family
Charles London's legacy lives on through the Udell family, who have continued his vision. Mark Udell, CEO and son of Mayer and Fran Udell, reflects on the company's evolution. "Family is the cornerstone of London Jewelers... it's what we stand for." Mark's wife, Candy Udell, the company's president, echoes this sentiment, expressing gratitude for Charles London's vision.
The fourth generation, including Mark and Candy's children and nephew, proudly carry the torch. They speak of the values instilled by their grandparents and parents, emphasizing the importance of family in business. With five grandchildren already waiting in the wings, the future of London Jewelers seems secure.
A Watch That Changed Everything
A pivotal moment in London Jewelers' history was the introduction of Rolex watches in the 1970s. Mark Udell, having met his future wife Candy at the University of Miami, returned to the store and implemented this bold move. The risk paid off, and the company shifted towards luxury brands. Today, London Jewelers' flagship store in Americana Manhasset is undergoing a massive renovation, promising an even more luxurious experience.
The Secret to Success
The secret to London Jewelers' success lies in its family values. Longtime employees like Sherry Mesh, who has been with the company for 50 years, attribute the culture of responsibility and care to the family's influence. The original store's basement dinners, where family members bonded, have shaped the company's ethos. This warmth and closeness are evident in the stores today, where customers are treated like family, regardless of their purchase.
A Legacy Beyond Profit
London Jewelers is more than just a business; it's a part of people's special occasions and milestones. Mark Udell explains, "We're in a happy business... it's about the smiles and joy that our products bring." Candy Udell adds, "We'd love to witness the happiness our gifts bring to people worldwide."
In conclusion, London Jewelers' story is a testament to the American dream and the power of family. It reminds us that success is not just about profit but about the values and connections we foster along the way.
